Joe tracy online dating magazine
was founded in 2004 with the purpose of being an information resource for Web users looking for comprehensive, accurate, and easy to understand information.
provides educational and useful articles on a wide variety of topics.
This meant that we didn't have traditional goodwill or free traffic organically that had been built up year after year.
So when we could not advertise at high levels any longer we could no longer replace the clients we had. True was around four hundred and fifty employees when the recession hit and we were very reluctant to let any of them go. In the online dating space that really means you need to cut your staff by the same amount which we just were not willing to do. It really was one of the key mistakes at True since the beginning. We spent money and had staff focusing on psychological testing, and continuous site improvements, better matching algorithms etc.
In 2008 the banks were cancelling credit cards en masse.
The cards they didn't cancel pulled the credit down.
All of our marketing was directly targeted on the Internet.
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